Case studies Health and Wellness D2C Brand

A fast growing Health & Wellness D2C brand had zero audit observations on liability booking after implementing CashFlo's AP automation solution

INDUSTRY

Health and Wellness D2C

PRODUCTS USED

AP automation

KEY SUCCESS METRIC

Zero audit observations on liability booking process

TURNOVER

~INR 200 Crore

Objective

To support the hyper-growth stage (growing at >80% y-o-y) for this D2C brand, there was a strong need for establishing process control and governance in their finance processes. The internal audit team had also advised to do away with email approvals or through offline channels. In addition, by eliminating the data entry and manual reconciliations, the founding team wanted the finance processes to be scalable and for the team to focus on strategic and value adding work.

Solution Provided

The client automated their entire liability booking process by using CashFlo's AP Automation solution. Through this solution, the invoices are directly captured from emails. In 95% of the cases, the AP team now just needs to take a glance at the invoice data (which is auto-read through generative AI powered OCR technology) and the invoices get automatically booked. Only in 5% of the cases where there are mismatches with the PO or GRN, the solution identifies the mismatches and saves crucial time. These mismatches can then be handled through the platform with detailed digital audit trails for future audit purposes.

CashFlo's AP Automation solution has been a game-changer for us. It has eliminated the need for email approvals, streamlined approvals process, ensured 100% process compliance and brought transparency into payments for our vendors as well as internal stakeholders.